Do you know which messenger app is the most popular today? As of 2021, over 2 million people use WhatsApp monthly and there are 1 billion daily users from 180 countries. Furthermore, WhatsApp is available in more than 40 languages for iPhone users and more than 60 languages for Android users. With that being the case, can you think of a better application to reach out to customers all around the world? Today, we will explore how to use digital solutions such as WhatsApp Business API to boost your sales, and improve your marketing strategies.

 WhatsApp is no longer just a messaging app. It has presented the WhatsApp Business model for companies / businesses to support their customers and use the platforms as a sales channel. WhatsApp Business model has two different modes.

The first one is WhatsApp Business, which has many features such as creating a catalogue and sending automatic responses. The second one is WhatsApp Business API, which is one of the optimal solutions for companies that want to use WhatsApp for business purposes and benefit from corporate and professional customer relations services. Whether you already own a big business or are just getting started, you can always utilize WhatsApp for enterprise solutions, taking load off of your shoulders in running your company.

If you are a business owner, you have probably heard of WhatsApp Business. But, have you ever gone into details about how WhatsApp can be used to grow your business, improve the customer experience via an integrated chatbot and increase your employees’ productivity? Let’s discover how these are possible, plus how the cooperation of WhatsApp Business API and MindBehind can elevate your business!

To put it simply, a chatbot is software created to communicate with people like it is one of “us.” Despite the fact that this technology offers much more than that, in the business world, currently, we use chatbots to automate the communication between businesses and customers. At MindBehind, we enable you to quickly build your own chatbot, which can create human-like conversations on its own.

We all feel a little bit of distance and offishness when it comes to closer encounter with Terminator or Ava from Ex Machina. We feel sorry for Theodore, being misled by his  artificially intelligent virtual assistant, Samantha, from Oscar winning film 'Her'. Even though today’s consumers are already well-acquainted with digital assistants like Siri, Alexa or Google Assistant, we still need to feel a human factor. And that is personality.

Chatbot has become an increasingly common concept in today's world and the chatbot industry continues to expand day by day.  Virtual assistants are increasing because of deep neural networks, machine learning, and other improvements in AI technologies. Of course, with the spread of chatbots, new trends have started to emerge. 

December has just started and Christmas is just around the corner! This a great opportunity to show off a little bit and beat competition to the punch with your innovative marketing solutions. Check out our Christmas chatbot campaign ideas and find one for yourself!  

Black Friday is an enormous chance for e-commerce enthusiasts, but with so many companies offering Black Friday discounts, it may be difficult to stay competitive.

The role of chatbots is going to be bigger and better. With the emerging chatbots trends and market outlook, it is crucial for businesses to adopt innovative ways to deliver continuous customer engagement. 

The advancement of AI has provided humanity with a pile of useful tools and resources. Chatbot growth has been distinguished across a number of industries, to the point where 1.4 billion people now use them on a fairly regular basis. So, right now we might have a new question related to the field: