7 Features of FMCG Chatbots That Will Boost Your Business

April 15, 2022
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Günce Gülseçgin
Content Writer

Fast-moving consumer goods (FMCG), also known as consumer packaged goods (CPG), can be described as products that are sold quickly and at a relatively low cost according to Wikipedia. These fast-moving consumer goods can be packaged foods, beverages, cosmetics, and many more. They are mass-produced, swiftly sold, and quickly consumed. One other thing about them is that they have expiry dates. And products with expiry dates have customers with patience that have expiry dates. Today, many companies prefer using chatbots to help ease the processes of product manufacturing, distribution, and consumption, all the while providing customer service via AI chatbots. In this blog post, we will take a closer look at the 7 useful features of FMCG chatbots that can help boost businesses.

FMCG Chatbot Features

24/7 Service— In a sector where everything is swiftly handled, customer service can be no exception. Chatbots can help customer representatives handle repetitive questions 7 days 24 hours. While providing instant communication to customers, they also help companies save money by preventing extra training or customer service.  

Multi-Channel Option— With the current technology, chatbots can reach customers not only on websites but also from almost all platforms, such as WhatsApp, Instagram, Facebook, Teams, etc. Companies can respond to their customers, sell their products, and handle transactions all from the same screen on any platform they would like.

Insights & Analytics— Chatbots are well-known for their customer service purposes, but they offer more than just that. Chatbots can collect data and turn it into insightful analysis for companies to use in their plans and sales policies. They can offer both generalized and customer-specific information on any topic the company wants.

Support In Multiple Languages— Fast-moving consumer goods have customers from all around the world, it is one of the sectors that has the widest-spread customer profiles. With this many cultural profiles, customer service needs to be handled in several different languages. Chatbots can easily be adapted to different languages and can serve as many customers as possible, all at once.  

ai chatbot benefits of fmcg chatbots

In-store assistance— With the technological developments of the 21st Century and especially after Covid-19, more and more customers discovered the freedom of ordering their daily needs without having to leave their homes. With the increased demand, companies try to find solutions to reach out to their customers more. In this process, chatbots can be used in order to optimize and ameliorate the customer experience by using personalized accounts and offers. It can showcase product catalogs, offer personalized service and suggestions, handle transactions, and many more.

Increase Customer Retention Rate— Customer retention rate measures the number of customers a company retains over a given period of time. In order to increase customer retention rates, companies need to make sure they provide good customer care. With their several advanced integrations and features, chatbots are preferred by many companies all around the world as they are well known for increasing customer service quality and customer retention rates.

Decrease Cart Abandonment Rate— Many companies lose their customers in the payment process. According to Geckoboard, the shopping cart abandonment rate can be described as the percentage of online shoppers who add items to a virtual shopping cart but then abandon it before completing the purchase. Chatbots help make complicated checkouts turn into easy processes with payment integrations that let customers pay without leaving their screens or without any complicated guidelines that deter customers from shopping and leaving their carts.

How Can an FMCG Company Get the Right Chatbot?

It is much easier than it looks, really.  

Companies have their own goals and perspectives, but they may lack the right information and insight to build the ideal chatbot for themselves. In order to prevent this, they can work together with other companies that specialize in chatbot design. In MindBehind, we help you build a vision and build your chatbot from scratch, from designing your chatbot persona to using the right integrations specifically needed for your business. If you would like to start your chatbot journey with us, our team is always happy to welcome you. You can click here, and reach us at any time you want.  

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