Boost Your Business with WhatsApp's Shopping Features

January 13, 2022
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Özge Uğuz
Content Creator

As one of the latest and greatest technological advancements of our recent times, conversational commerce has grown by leaps and bounds. Messaging platforms have become powerful channels for companies to maximize visibility by allowing millions of users to browse their catalogs. With more than 175 million people messaging a WhatsApp Business account every day and more than 40 million people viewing a company’s catalog each month, WhatsApp is one of the leading giants in enabling shopping through interactive dialogs.

Keep Pace with the Times

With the corporate world shifting its interest in next-gen technologies, growth-oriented companies have started to adopt automated messaging via WhatsApp chatbots for promoting their products instead of traditional e-commerce sites. Built on the foundation of Natural Language Processing, chatbots present a refreshing conversational replacement for the cookie-cutter layouts and tedious processes of shopping on unwieldy websites. They behave in human-like manners and convert shopping experiences from clicking on a series of buttons into engaging interactions on WhatsApp.

Nowadays, texting a business account feels nothing short of texting a friend – a friend who knows you well and gives you shopping advice and recommendations on exactly what you’d like. But WhatsApp Business comes with yet another side! Now, customers can place an order by adding multiple items to their shopping carts without leaving the conversation and stay in the chat even when they’re purchasing what they’ve bought. Instead of directing customers to other host sites or third-party applications, you now have the power to enable in-app shopping and simplify the process by bringing every stage to a single platform. This way, you not only seize the opportunity to offer unified and uninterrupted customer experiences, but also speed up the buyer’s journey, and increase your sales revenue substantially.

If you’re looking for more reasons to take your place among the 50 million companies that are using WhatsApp Business App to communicate with their customers, keep reading! Because that’s exactly what we’re going to delve into in this post by letting you explore more about WhatsApp’s catalog and cart features and by introducing dialog samples of a chatbot we’ve created as an example.

So, without further ado, let’s continue!

Conduct a Better Product Discovery

Chatbots are not bound by office hours! They keep your store open even at odd hours of the day by equipping your business with the capability to receive and process orders on a 24/7 basis. So launching your company’s chatbot on one of the most popular messaging channels like WhatsApp, allows you to reach a great number of potential customers and showcase your products any time, any day.

With WhatsApp’s advanced catalog feature, which acts as a mobile storefront for businesses, you can now display your goods, add detailed descriptions, and provide information about the price of each item, making it easier for your customers to find what they’re looking for.  

In fact, yet another effective way to assist buyers in their journey of discovering items that cater to their needs and demands is through offering targeted and personalized suggestions, which chatbots are more than capable of! By providing your customers with one-on-one product guidance and personal recommendations based on past purchases or preferences, you not only free them from the time-consuming process of searching for products, but also accelerate the decision-making process, which eventually leads to finalized purchases.

What you see above is a WhatsApp dialog flow we’ve crafted to portray a chatbot’s ability to suggest and promote products via automated messaging. Likewise, you too can personalize offers and shape the decisions of your customers during every special occasion all year round.

Close Sales Within the Chat

In today’s hectic modern world, people are more time-strapped than ever! Therefore, it’s no surprise that 69% of customers prefer chatbots for quick communication with brands since they facilitate instant order fulfillment. With WhatsApp Business App’s quick “Add to Cart” feature, it’s now possible to let your customers fill their shopping carts with multiple items without ever leaving the conversation. This way, you can reduce abandoned cart rates by allowing your customers to make in-app purchases instantly right from the chat window and eliminate missed sales opportunities.

Again, as you can observe in our WhatsApp messaging samples, you now have the ability to boost checkout completion rates significantly by enabling your customers to pay right then and there in the chat itself. With WhatsApp’s fast and secure payment processing features, you can convert engaging conversations into active sales.

Wrapping Up!

Now that you know how impactful WhatsApp messaging can be in creating seamless shopping experiences, developing a stellar product line doesn’t sound so difficult anymore, does it? Thanks to its elaborate set of advantages, WhatsApp Business App makes you stand out in the industry and stay strong in the face of competition by turning the long and arduous process of shopping into smooth messaging experiences.

But the even better news is, with MindBehind, you can bring your business to WhatsApp right now, right away! As an official WhatsApp Business Solution Provider, messaging is what we do best. So, if you’re wondering about the fastest and safest way to start promoting your goods and accepting payments on WhatsApp, wonder no more! Strike up a conversation with us and let our team of experts guide you along the way. But just in case you need further information about how to boost your business in an interactive manner before you begin your journey with us, make sure you also read “Top Reasons to Use WhatsApp Business API,” and “Maximize Your Business Strategies with WhatsApp,” which will surely get you covered and enlighten your path towards change and growth.

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