Did you know that every day, nearly 200 million Instagram users visit at least one company profile in 2021? That’s why Instagram has become the most popular social media platform among business owners. There’s a huge potential in sales and to benefit from this advantage, sellers should create a proper sales funnel with the help of our Instagram marketing tips.
You might be asking “what is a sales funnel?”. In short, the buying process that a potential customer goes through before making a purchase is referred to as a sales funnel. A sales funnel usually consists of 4 main stages. At the top of the funnel, we have the “Awareness” stage. Next, there is the “Interest”, and then the “Evaluation” stage. In the end, we have the “Conversion” phase.
Now let’s take a closer look at these stages and how to create your own sales funnel via social media platforms such as Instagram in 2021.
This is the phase where the potential customers first hear of your brand. If you have a business account on Instagram, you can reach out to the users in several ways. You can use hashtags, for example, to generate Instagram followers.
Advertising on Instagram stories by creating clickable links that may attract customers to your website for purchase would be a good option to begin. Once you create a catchy Instagram story, you should check when is the best time to post on Instagram next. After creating awareness among your potential buyers, it’s important to follow up with them. Here, MindBehind’s intelligent virtual assistants (a.k.a. Chatbots, in this case, an Instagram automation tool that can be integrated into Instagram DMs), can help you by sending automated story replies once the client interacts with your story.
In this stage, Instagram users develop an interest in your brand and start following you on Instagram and maybe leaving comments on your posts. They also may click on the website link on your bio to find out more about you and your products. This is the step people decide on whether they will stay in contact with your brand or not. So, the question of how to increase traffic on Instagram and retain their attention can be addressed by developing a relationship with your potential buyers via auto comments. The AI integrated into your business profile detects specific keywords in the comments and sends the answer to your customer’s questions in their DMs. Here, you may direct potential customers to your website by sharing a link, or capture leads by getting them to fill out a form conversationally to receive newsletters or campaign emails from you. In this way, you gather data and maintain a close relationship with the clients.
Here we are still in the middle of our sales funnel. At this stage, you’ve already created a connection with the potential client and now, the customer is deciding whether they will buy your product or not. The question is, how to sell on Instagram making use of Instagram’s unique advantages, including DM automation.
Before buying a product, a potential customer probably has several questions. MindBehind’s automated DMs will answer these instantly, circumventing the need for live representatives. To give the most efficient answers to inquiries, you can create menu-based, multiple-choice questions in a specific order and answers to lead the customer to the point where they have no more questions in mind and are sure that they want to buy your product.
At the moment your potential client has made their decision and purchased your service or product. A positive purchasing experience at the end of the sales funnel can turn this buyer into a loyal customer. In addition to payment integrations that enable paying within DM chat, you can follow up with automated direct messages on Instagram even after the sale. Being in constant communication to re-engage existing customers increases loyalty and drives further sales.