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What Is Messenger API for Instagram?

Jul 28, 2021 12:07:40 PM / by MindBehind Team


What do we usually use Instagram for? First answers that come to mind are probably to share some cool pictures, see what friends are up to or to look at the latest posts from your favorite influencer. However, if you are a business owner, you should also know that people nowadays use Instagram to follow their favorite brands and to check what’s new, since apart from being a social hub, Instagram is now a place where people come to find out about and connect with new brands.


90% of Instagram users follow at least one business page. They also like to interact with brands via DMs, story replies and comments. And if the customers are happy with how and what you communicate on your page, your interactions are likely to end with a sale. Thus, building a strong communication and personal bond with clients is the key to creating a sales funnel on Instagram.


MindBehind’s intelligent virtual assistants can play a key role in the creation of your Instagram sales funnel by enabling you to make the most of the Instagram automation tool. This new innovation by Instagram is available to everyone but yields the best results when coupled with intelligent virtual assistants, a.k.a. chatbots, which can be integrated with other communication channels you use for your business messaging, including Facebook Messenger, WhatsApp and Instagram DMs.


Continue reading below to find out more about how to send automated DMs on Instagram, how to live chat on Instagram with your customers via chatbots and how to chat on Instagram to drive sales!


1.   Fast sales


Messenger API support for Instagram is important for every kind of business owner who wants to increase their sales on Instagram, since 89% of the Instagram users purchase a product, they found on the app. To make customers happy before and after the sale, it’s important to stay in contact with them. And one of the best ways to do this is using the Instagram messaging API. Your business likely gets many inquiries from customers and no doubt it gets time consuming and frustrating to deal with them all. A MindBehind Instagram bot can be developed for your custom needs to answer all the questions and requests from your customers via automatic DM and comment replies.


2.   Customer satisfaction


Automated messages on Instagram lets your business answer instantly and accurately the general questions that come from the potential buyers. Quick answers and auto DMs prevent your customers from becoming disinterested and capture impulse intents that lead to quick sales. In addition, instead of calls to action such as those that direct customers into a link to complete a purchase or find the answer to an FAQ, automated replies reduce friction, save you and your customers time and as such, satisfy customers and increase sales. If your Instagram chatbot encounters complex inquiries or difficult problems, they can be directed to a live agent within the DM chat window as well. This is another innovation introduced by the Instagram Messenger API, that enables Instagram live chat integrations to your existing customer relations management platforms.

3.   Make conversation easy


Creating multiple-choice questions for your clients to choose from helps buyers to stay focused during the chat and guides their buying journey. Your Instagram DM chatbot continues to ask relevant questions while offering from a set of guiding choices, so the conversation flow is kept pleasant, fast and on topic. Again, if there are some questions which your bot is not programmed to answer, a live customer support employee can take the conversation over via Instagram web chat.


4.   The Next Steps


Depending on the size of your Instagram page, you may be able to start your Instagram automation journey today. Instagram has announced that they would enable this feature free of charge for everyone, but they would release it for the pages with bigger followings first. Though the feature is free to use, creating the right chatbot that answers the communication needs of your business is a specialized task that requires expert design. With extensive experience in designing and implementing business communication solutions with a focus on artificial intelligence supported virtual assistants, MindBehind can optimize your Instagram automation to drive sales and yield happy customers. All you have to do is to get in touch for a free demo today.

Tags: Chatbot & Digital Assistant, Messenger API for Instagram

MindBehind Team

Written by MindBehind Team