In the past weeks, we have covered what chatbots are, and where/how they are used. To summarize again, chatbots are one of the AI powered technologies that is becoming a part of our daily lives today, and they are basically pieces of software designed for a variety of purposes, with the common intent of helping people performing certain tasks.
In today’s competitive business scene, brands can stay relevant only if they stay in touch with the innovations and integrate the latest technologies to their business models. They need to create the perfect user experience for conversions, be fast and effective while staying within the budget. This is where chatbots step in, and this is why they are slowly -but surely- becoming a necessity, instead of a luxury. In this post, we will give you 6 reasons why you should integrate them to your business, without losing any more time.
Here we go…
Develop Your Brand With Minimum Effort
The advancement of technology and the amount of competition creates a big variety of choices for potential customers, and this requires brands to create the fastest solutions while putting the least amount of effort. And because the customers nowadays are looking for fast and proactive solutions that require minimum effort, brands should do what it takes to adapt. Bots are less inclined to make mistakes, and they have easier access to potential customers. This makes them a better candidate than humans when it comes to customer relationships. All you need to do is to develop the right chatbot software for your business. According to SOR’UN data, the success rate of customer interactions for chatbots are 80%.
Reduce the Costs
One of the biggest advantages of chatbots are that their development cost is not that high. Especially when compared with a human employee who will perform the same tasks, they will be significantly cheaper, and this means they will lower your costs a great deal in the long run. In addition, considering they will perform better in customer relationships, integrating them to your business will better your price-quality rate. It is estimated that by 2023, the amount of money saved by customers and brands will be around 11 billion dollars.
Speak Directly to the Millennials
The new generation doesn’t like wasting time on phone calls.They like to do a thorough research and make comparisons before purchasing a product or service. The millennials, who are by the way a majority of internet users today, are interested in digital communication, as they are used to the digitalized world in every aspect. So, if your target audience includes millennials, getting a chatbot on board will be a very smart investment. According to Forbes, 57% of customers expect 24/7 support to be available from the brands.
Offer an Interactive Marketing Platform
First of all, chatbots are the best tools to hold people online, on any platform you can think of. Unlike apps or websites, chatbot interactions are never passive; as they are always two sided. So if you want an interactive marketing campaign, you will definitely benefit from including chatbots in your strategy. Because this way, you will be creating two sided interactions, and you will have the ability to give your customers what they want in a faster and more effective way.
In addition to lowering costs on HR, you can easily automatize certain routine tasks with chatbots. Remember, they never get tired, or bored, which means they can work 24/7 on customer relationships with consistency, and that means increased productivity. This way, you can direct your workers to more sophisticated tasks, focusing on improving your business. In a nutshell, using chatbots on regular customer relationships will result in fewer bounces, and this will increase your effectiveness.
Speed Up the Process
As told above, chatbots are able to work without getting bored or tired, and can directly communicate with users about their requests and complaints. This way you will be reaching your customers directly, without including any third party, and this means the whole process of recognizing the issue, analyzing it and finding a solution will be considerably faster. In addition, the effort to put in and the time it all takes will decrease as well.
According to MindBehind data, the average time it takes a customer representative to answer a client is 1.8 minutes. For chatbots, it takes 0 minutes!
In our presentation at the Smartcon İstanbul 2018, we have talked about how brands can benefit from chatbot technologies, and how these technologies can affect customer relationships. You can watch the complete presentation from the video below.