MindBehind - Conversational Commerce and Messaging Platform, today announced that it has been acquired by Insider, one platform for individualized, cross-channel experiences.

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MindBehind’s 70-person team will remain under the guidance of Oguzhan Basegmez, CEO at MindBehind and Anil Kiper, Co-Founder and Chief Growth Officer at MindBehind, to continue developing and innovating this market-leading solution, whilst integrating into Insider’s wider ecosystem.

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Insider’s acquisition of Meta-verified, Messaging Platform, MindBehind, heralds a new age in Conversational Commerce & Messaging

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This strategic acquisition will enable Insider to accelerate its development of conversational solutions, rooted in MindBehind’s world-class technology. The move will mean marketers can design and deploy highly effective conversational customer experiences, that improve customer engagement, increase lead generation, and boost sales revenue.

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“Since 2016, MindBehind’s mission has been to create seamless messaging experiences between businesses and consumers,” said Anıl Kiper, Co-Founder and Chief Growth Officer at MindBehind. “We are excited to be part of the Insider family. This acquisition brings together two innovative companies with a shared vision for the future of customer experience. By combining our technologies, we will be able to offer brands and retailers the most powerful platform for building meaningful connections with their consumers.“

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“MindBehind’s Conversational Commerce and Messaging capabilities will become an integral part of Insider’s solution. This acquisition accelerates our product roadmap in delivering marketing teams the capabilities they need to stay ahead of the competition and future-proof their businesses,” said Muharrem Derinkök, Insider Co-Founder and Chief Product Officer. “Insider has enabled brands and retailers to send individualized rich promotional and transactional messages via WhatsApp for three years. The acquisition of MindBehind’s WhatsApp solutions into the Insider platform will accelerate our product roadmap to enable our partners to deliver end-to-end customer experiences from within messaging apps to further increase engagement and sales through meaningful dialogues.”